Global Market Insite (GMI) has launched Research Analyzer (researchanalyzer.com), a desktop-based data analysis, reporting and publishing tool to help researchers churn through mounds of market research data faster and in a more organized and uncluttered work environment. Research data can be imported from a variety of sources; reports can be published and distributed at the click of a mouse to a wide audience quickly using various standard publishing channels such as HTML, Excel, PowerPoint, PDF, and XML.
Features include a standard Windows user interface for easy navigation and drag and drop functionality; cross-table analysis with an ultra-fast analysis engine that allows analysis of one million or more respondents simultaneously and an unlimited number of questions per interview; top line reporting; a graph creation wizard; and customizable style sheets. With the Super Dig feature, users select a target group and questions to analyze, and then generates a list of the answers that correlate the most and the least with the target group.
Research Analyzer will be available in early April from Seattle-based GMI (gmi-mr.com), a global company providing integrated solutions to market research firms and corporate market research departments. It has Canadian offices in Vancouver and Toronto.
