Teletoon’s sales promotion department has been busy, crafting promos that give away Vespas, gold bars and radar guns. Emma Fachini, manager of sales promotions at the net says, ‘what we’re finding now is that advertisers are really looking at branded entertainment as an innovative way to deliver their message.’ This month Toronto-based International Academy of Design & Technology is involved in a Teletoon promo called ‘Tailor-Made Tweety Design Challenge’. Canary clothing designs are found on the Teletoon site where young, wannabe Jeanne Beckers can vote on their fave, and earn a chance to win a custom-made Tweety-inspired Vespa. Fachini says it’s a good way to integrate a property with such wide appeal, ‘and this is a fun and interesting way to get involved with Tweety.’
Meanwhile, the net’s online stats attracted Mindshare for a month-long Kelloggs Froot Loops Treasure Island contest. The promo offers chances to win gold bars via an online treasure hunt. The net says it is averaging 1.5 million hits per month on teletoon.com (700,000 unique visits), and boasts fifth place of the top sites of the Entertainment Kids category, behind Disney, Mattel, Neopets and Meegos [according to Comscore ]. On April 10, young French viewers will get a chance to win the new Mattel Hot Wheels Radar Gun (a toy that can measure the speed of their toy cars) in yet another promo put together by Mindshare.
