* 8 million Canadians (29%) watch home improvement shows on TV in an average week.
* 40% of them watched 3 or more hours of home improvement shows in an average week.
* Home improvement shows have slightly more female viewers (57%) versus (43%) for males.
* Home improvement show viewers have, on average, a personal yearly income of $43,400, slightly higher than the national average ($39,500).
* The top home improvements done during the last 2 years were: interior painting/wall paper (48%); landscaping or yard improvements (39%); and exterior painting/staining (28%).
* While Canadians spent on average $3,800 on home improvements in the past 2 years, home improvement home show viewers spent $4,500.
* The top media by yesterday’s exposure for home improvement show viewers are: TV (91%), radio (86%), Internet (61%), and daily papers (54%).
Source: BBM RTS Canada Fall ’04 / Spring ’05, individuals 12+
The preceding information is from BBM RTS, a syndicated consumer-media survey of over 60,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.
