* 8.4 million Canadian men (61%) purchased flowers for gifts during the past year.
* 70% of married men purchased flowers for gifts in the past year, compared to only 46% of single men who purchased.
* However, among single men who do buy flowers as a gift, those aged 18 to 24 are almost 4 times more likely to purchase flowers for gifts when compared to the national average.
* 10% of single men who purchased flowers for gifts also used dating services last year (2.7 times more likely than the national average).
* In terms of yesterday exposure, the top media among single men purchasing flowers for gifts are: TV (86%), radio (80%) and Internet (70%). The top media for married men are: TV (91%), radio (87%), Internet (62%) and daily papers (59%).
* The top radio formats among single men who purchase flowers for gifts are: sports (3 times more likely), modern/alternative rock (2.7 times more likely),and urban (2.2 times more likely) when compared to the national average. Married men are 2 times more likely to prefer sports.
Source: BBM RTS Canada Spring ’06, individuals 12+
The preceding information is from BBM RTS, a syndicated consumer-media survey of over 60,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.
