* Two million male Canadians (7%) purchased a gas barbeque within the past two years.
* Although 70% of male purchasers are between 25 to 54 years old, males 60 to 64 years old are 1.6 times more likely to buy gas barbeques, when compared to the national average.
* Personal yearly income of males who purchased a gas barbeque during the past two years is $52,800, higher than the national average of $39,000.
* They are two times more likely to have a BlackBerry or a similar wireless device.
* Males who purchased a gas barbeque within the past two years are 2.3 times more likely to use a discount broker for investment and 1.8 times more likely to use an insurance company, when compared to the national averages.
* They are 1.8 times more likely to have visited a physiotherapist during the past six months, compared to the national average.
* The top three media for yesterday exposure for males who purchased a gas barbeque during the past two years are: TV (89%), radio (87%) and Internet (62%).
Source: BBM RTS Canada Spring ’06, individuals 12+
The preceding information is from BBM RTS, a syndicated consumer-media survey of over 60,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.
