While Taxi ‘s New York office won a Bronze Lion for client Amp’d Mobile , technically Canada failed to bring home any hardware from the Film section of the 53rd Annual Advertising Festival in Cannes this year. ‘Unfortunately the work just asn’t there,’ said film juror and Leo Burnett Canada m anaging p artner /cco Judy John. ‘We just have to do more great work. Countries , like agencies , go through cycles,’ she added. ‘There is life in Canada – it just wasn’t a good TV year,’ noting that the country did well in other categories, notably Cyber.

The Grand Prix was awarded to Abbot Mead Vickers BBDO London for Guiness ‘NOITULOVE .’

Jury Chief David Droga commented that more aw a rds were handed out this year, but fewer golds, reflecting the juror s’ overall sense of the submissions this year.

In an interesting twist, though, a Titanium Lion went to Design Barcode, a two-man shop in Tokyo, for their ‘Design Barcode’ work in which they gave barcodes a makeover which allowed the marks to retain their functionality while adding a graphic element that aided in attractive package design and gave companies a new channel to communicate to their customers.