Toronto-based F.E.M. (Female Engineered Marketing) has named Regina Hudson as media supervisor. Hudson’s clients will include Toys ‘R’ Us Canada, Living Lighting and Baxter Healthcare, among others. She has more than a decade’s experience in planning and buying for national accounts such as Tim Hortons and Subway. Hudson comes from Echo Advertising & Marketing where she was media supervisor. Her CV also includes stints at Maxxmedia/Arnold Worldwide Canada, Leo Burnett and Calexis Advertising and Marketing Counsel. F.E.M., launched in 2004, helps clients connect with female consumers.
