* 2.8 million Canadians (10%) have a cottage in the family.
* Family cottage owners are more likely to be aged 55 years or older.
* Atlantic region Canadians are 1.5 times more likely to have a family cottage, compared to the national average.
* When comparing to national averages, cottage owners are 2 times more likely to have purchase any power boat and 1.7 times more likely to have purchased a sail boat during the last 2 years or more.
* When organizing their investments, cottage owners are 1.6 times more likely to use full service investment brokers and 1.4 times more likely to use a financial planner, when compared to the national averages.
* Family cottage owners’ top media by yesterday exposure are: TV (88%), radio (84%), Internet (60%), and daily papers (55%).
* Cottage owners preferred radio formats are: news talk (23%), adult contemporary (14%), and country (9%)
Source: BBM RTS Canada Spring ’06, individuals 12+
The preceding information is from BBM RTS, a syndicated consumer-media survey of over 60,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.
