* 4.7 million Canadians (17%) shop at farmers markets at least once per month.
* 40% of farmers market visitors are over 55 years old, and are 1.4 times more likely to visit compared to the national average.
* Females (54%) visit farmers markets slightly more than males (46%).
* The personal yearly income of those who visit farmers markets is $41,600, slightly higher than the national average ($39,000).
* The Prairie Provinces and Ontario are the regions with lowest incidence of people visiting farmers markets. Both are under the national average.
* Flea markets and antique stores are two times more likely to be visited by farmers market visitors compared to the Canadian average.
* For these consumers, TV (88%), radio (84%), daily papers (58%) and Internet (55%) are their top media for yesterday exposure.
*
Source: BBM RTS Canada Spring ’06, individuals 12+
The preceding information is from BBM RTS, a syndicated consumer-media survey of over 60,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.
