CRTC says ads can stay in VOD fare

Cogeco cable and Bell ExpressVu got the regulatory greenlight to air spots in some VOD fare, with strings attached. The ad must already have aired in a show broadcast by a Canadian programming service, and to offer the show on VOD they need approval from the first-window Canadian broadcaster, and cannot charge the consumer for the show.

Cogeco cable and Bell ExpressVu got the regulatory greenlight to air spots in some VOD fare, with strings attached. The ad must already have aired in a show broadcast by a Canadian programming service, and to offer the show on VOD they need approval from the first-window Canadian broadcaster, and cannot charge the consumer for the show.