* 1.3 million Canadians (5%) practice soccer regularly.
* 45% of regular soccer players are teens, almost five times more the national average.
* 39% of those who practice soccer regularly are female.
* B.C. is the region with the largest incidence of regular soccer players.
* Compared to the national averages, regular soccer players are four times more likely to practice skateboarding, three times more likely to practice snowboarding, and almost three times more likely to practice football and volleyball.
* When compared to the national averages, regular soccer players shop two times more at Foot Locker, 1.9 times more at Champs, and 1.7 times more at National Sport Centres.
* TV (87%), radio (82%), and Internet (73%) are their top three media by yesterday’s exposure.
* Looking at radio programming preferences, soccer players listen 2.4 times more to modern/alternative rock and 2.3 times more to urban, when compared to the national average.
* The top four specialty channels among regular soccer players are Much Music (35%), Discovery Channel (30%), Comedy Network (25%), and TSN (25%).
Source: BBM RTS Canada Spring ’06 – Individuals 12+, a syndicated consumer-media survey of over 60,000 Canadians conducted twice a year by BBM Canada. For more information, contact Craig Dorning of BBM Canada: cdorning@bbm.ca.
