Purple people – OK, purple to the knees in freshly stomped grape juice – is the main feature of a literally colourful new campaign to promote both Vintage Hotels and Ontario’s wine region. Dreamed up by Dentsu Canada, the initiative includes billboards, cinema advertising, print, radio and promotions. It kicks off on August 11th, when a gaggle of, ‘purple feet people’ clad in Vintage Hotels robes, will parade to the unveiling of the company’s new billboard at Yonge & Sheppard in Toronto.
Earlier this year, Dentsu came up with both a new name for the hotel chain – switching from Vintage Inns Collection – and a new umbrella logo, plus individual logos for its Prince of Wales, Queen’s Landing and Pillar and Post hotels, all in Niagara-on-the-Lake, Ont.
