* 7.7 million Canadians (28%) consider themselves regular gardeners.
* 42% of regular gardeners are over the age of 54 (1.5 times the national average).
* Regular gardeners are more likely to be females (60%) than males (40%).
* 14% of regular gardeners use gardening/landscaping services for their homes.
* 93% of regular gardeners own their own home. 71% live in a single-detached home.
* The top four media for reaching regular gardeners in terms of yesterday’s exposure are: TV (90%), radio (86%) daily papers (58%) and Internet (54%).
* When compared to the national average, regular gardeners are 1.5 times more likely to read home and gardening, art and antique, 50-plus and senior focused magazines.
Source: BBM RTS Canada Spring ’06, individuals 12+
The preceding information is from BBM RTS, a syndicated consumer-media survey of over 60,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.
