Gilchrist to head Fuel’s BlueScience strategic planning division

Fuel Industries has hired interactive marketing veteran Brady Gilchrist as EVP of strategy and head of BlueScience - the Ottawa-based branded entertainment developer's new creative strategy and research division. Gilchrist's role will be to help clients navigate the branded content landscape. Previously, he founded Marshall Fenn Intermagic, one of Canada's first online agencies, and developed and implemented online strategies for Motorola, Shell, Toyota Dealers, Covad, Cincinnati Bell, Ford and Acura. Most recently, he built the online practice at GJP Advertising as senior VP of digital. The BlueScience division is headquartered in Toronto.