BBM Media Snapshot: Want to go whale watching?

* 1.8 million Canadians (7%) go whale watching regularly or occasionally.
* 41% of whale watchers are between the ages of 45 and 64.
* The average personal annual income of whale watchers is $44,800, higher than the national average of $38,500.
* When compared with the national average, whale watchers are 1.7 times more likely to read nature and ecology magazines, and almost 1.5 times more likely to read travel, tourism and outdoor recreation editions.
* The top three media for yesterday-exposure for whale watchers are TV (89%), radio (83%) and the Internet (61%).

Source: BBM RTS Canada Spring '06, individuals 12+

The preceding information is from BBM RTS, a syndicated consumer-media survey of over 60,000 Canadians conducted twice a year by BBM Canada. For more information, contact Craig Dorning of BBM Canada: cdorning@bbm.ca.
By Staff 
August 24, 2006

* 1.8 million Canadians (7%) go whale watching regularly or occasionally.

* 41% of whale watchers are between the ages of 45 and 64.

* The average personal annual income of whale watchers is $44,800, higher than the national average of $38,500.

* When compared with the national average, whale watchers are 1.7 times more likely to read nature and ecology magazines, and almost 1.5 times more likely to read travel, tourism and outdoor recreation editions.

* The top three media for yesterday-exposure for whale watchers are TV (89%), radio (83%) and the Internet (61%).

Source: BBM RTS Canada Spring ’06, individuals 12+

The preceding information is from BBM RTS, a syndicated consumer-media survey of over 60,000 Canadians conducted twice a year by BBM Canada. For more information, contact Craig Dorning of BBM Canada: cdorning@bbm.ca.