What’s being touted as the world’s first personal digital stylist has been launched by the Toronto-based portal publisher Soko Company. The free, initially for-women-only Stylegist.com allows users to choose and coordinate attractive outfits. They first create a personal virtual model by inputting a full-body image of themselves, then choose one generic item of clothing from the site’s 36,000 garments – after which the online gizmo produces numerous possible combinations and displays them on the user’s virtual model. The choices can then be saved for future use and shared with other Stylegist users.
On the advertising sales side, the company has built in a number of forward-looking ad solutions. Targeted text ads can appear when a particular garment is on screen, or advertisers can incorporate their products into the content. On top of this, banner inventory and sponsorships are available.
www.stylegist.com
