Transcontinental Media, the fourth-largest print media group in Canada, has appointed Zouhaire Sekkat VP, digital media with responsibility for implementing an Internet strategy to leverage consumer and print brands and build deeper relationships with advertisers and digital users while disseminating content across multiple platforms. Prior to joining Transcontinental, he was VP, Internet and information systems at Trader Classified Media and, before that, he was a strategist with IBM France and IBM Belgium Luxembourg.
Since this March, Transcontinental Media has announced a number of
developments in its digital strategy including a co-publishing agreement with AskMen.com‘s Canadian version; the acquisition of digital in-store display company Enixa TV; a new Web TV studio, and expanded newscast service for LesAffaires.com; a partnership with Pecunia, an industry-leading provider of webcast and video communication solutions over IP to corporations, governments and other organizations; and the launch of its classified ad site in Quebec, merkado.ca. It also has 23 online versions of its consumer magazines and 47 community newspaper websites across the country.
