Bill Bennett, senior research methodologist at BBM Canada, is retiring effective September 1 after seven years with the research organization to settle in the small Ontario town of Simcoe. When he moved to Canada from Houston 31 years ago, Bennett says he only intended to stay for just a year or two. ‘I’ve also been one of those lucky, lucky people who has enjoyed every minute of my working life. I’ve made friends with some really terrific and talented people over the years. Life in general and Canada in particular have been very good to me.’
Before going to BBM, Bennett was research director for CHUM Limited and a media planner with Hayhurst Advertising in Toronto for 10 years before that. Throughout his career, he held such industry roles as president of the Broadcast Research Council, director of the Canadian Advertising Research Foundation, and guest lecturer in research and consumer behaviour at the University of Toronto’s graduate school of business administration.
