* 1.2 million Canadians (4%) wagered money on horse races at least once during the past 12 months.
* Ontarians are more likely to wager on horse racing (1.6 times the national average).
* People who regularly wager on horse racing are more likely to be male (59%).
* 17% have a personal yearly income of $80,000 or more, twice the national average.
* 10% live in condominiums (1.6 times the national average).
* People who wager on horse races are almost twice as likely to drink 10 or more bottles/glasses of beer during the past 7 days.
* The top three media for people who wager on horse races are: TV (89%), radio (86%) and Internet (64%).
* People who wager on horse races are twice as likely, when compared to the Canadian average, to select golf as one of their top TV program types watched during an average week.
Source: BBM RTS Canada Spring ’06, individuals 12+
The preceding information is from BBM RTS, a syndicated consumer-media survey of over 60,000 Canadians, conducted twice a year by BBM Analytics. For more information, contact Craig Dorning of BBM Analytics: cdorning@bbmanalytics.ca.
