P&G, L’Oreal and GM kept the top three spots, while Kraft dropped from fourth place to last on the list of the top 15 advertisers. Toyota’s spending more at fifth place, and Ford and Daimler Chrysler are both active again. Mattel, Nestle, and Bell Globemedia are nowhere to be found on the top 15 for October 13-19.
All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (www.eloda.com). Check out who’s topping the charts and which brands had the most new spots.
Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of October 13 to19, 2006 versus the same time period last year.
| 2005 | 2006 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | General Motors | L’Oreal Consumer Products |
| 3 | Toyota | General Motors |
| 4 | Universal Pictures | Wyeth-Ayerst Canada |
| 5 | Wyeth-Ayerst Canada | Toyota |
| 6 | Warner Bros Pictures | Rogers Communications |
| 7 | L’Oreal Consumer Products | Pfizer |
| 8 | Hasbro | Ford |
| 9 | Ford | Sony Pictures |
| 10 | Labatt | Dairy Farmers of Canada |
| 11 | Campbell Soup | Kellogg |
| 12 | Twentieth Century Fox | Daimler Chrysler |
| 13 | Sony Pictures | Effem Foods |
| 14 | Unilever | Sobeys |
| 15 | CanWest Global Communications | Kraft |
Top 3 categories with the most new TV advertisers on the Canadian English market for period of October 13 to 19, 2006 versus the same period last year.
