Appearances and disappearances – Eloda ad analysis Oct. 20-26, 2006
P&G was still number one last week, but there was a lot of movement - with Ford, Sobey's and Effem Foods dropping out of the top 15, and Hasbro, General Mills and GlaxoSmithKline reappearing.
All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (www.eloda.com). Check out who’s topping the charts and which brands had the most new spots.
Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of October 20 to 26, 2006 versus the same time period last year.
| 2005 | 2006 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | General Motors | General Motors |
| 3 | Toyota | Hasbro |
| 4 | Warner Bros Pictures | Toyota |
| 5 | Sony Pictures | L’Oreal Consumer Products |
| 6 | L’Oreal Consumer Products | The Brick |
| 7 | Walt Disney Pictures | Mattel |
| 8 | Wyeth-Ayerst Canada | Wyeth-Ayerst Canada |
| 9 | The Brick | Daimler Chrysler |
| 10 | Mattel | General Mills |
| 11 | Unilever | Government of Canada |
| 12 | Universal Pictures | Rogers Communications |
| 13 | Daimler Chrysler | Kraft |
| 14 | General Mills | Pfizer |
| 15 | CanWest Global Communications | GlaxoSmithKline |
Top 3 categories with the most new TV advertisers on the Canadian English market for period of October 20 to 26, 2006 versus the same period last year.
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