St. Catharines, Ont.-HQ’d Mentholatum Canada has expanded the role of Gaggi Media Communications, the Toronto agency that has handled media planning and buying for the past two years for the client’s Canadian topical analgesic brands: OXY, Softlips and Phisoderm.

In tandem with Toronto’s Ffig Communications, which has done the creative for these brands over the same period, Gaggi will now take on media duties for Mentholatum’s heritage brands: Deep Cold and Deep Heating.