Events

SMCC's 4th Annual Conference
April 23
Toronto

With a theme of 'Partnerships In Sync: The Key to Maximizing the Return on Sponsorship Marketing Objectives,' the Sponsorship Marketing Council of Canada's fourth annual conference will focus on role of partnerships in meeting business objectives. The third annual Sponsorship Marketing Awards, celebrating proven performance in sponsorship marketing, will be handed out during the event.

Keynote presenters will include Jeff Jackett, marketing manager of Gatorade with Pepsi-QTG Canada; Jay Hooper, EVP marketing & development with Plan Canada (formerly Foster Parents Plan); sponsorship partner Karen Gold, VP marketing with Second Cup; and Libby Biason, director of corporate sponsorships with House of Blues Entertainment.

Panelists for a discussion on the role of new media in the sponsorship marketing mix will be: Monique Giroux, director, national sponsorships & branch governance with CIBC, Derek Colfer, managing director of strategy with Jambo Mobile, and Bill Jones, marketing director with SBC Media and XP of the Wakestock Festival. Mike Giamprini, EVP/MD of OgilvyAction, will be moderator.

www.sponsorshipmarketing.ca/events
By Staff 
April 5, 2007

SMCC’s 4th Annual Conference
April 23
Toronto

‘Partnerships In Sync: The Key to Maximizing the Return on Sponsorship Marketing Objectives’ is the theme of this year’s Sponsorship Marketing Council of Canada conference. The third annual SMCC Awards will be handed out during the event.

Keynote presenters include Jeff Jackett, marketing manager of Gatorade with Pepsi-QTG Canada; Jay Hooper, EVP marketing & development with Plan Canada (formerly Foster Parents Plan); sponsorship partner Karen Gold, VP marketing with Second Cup; and Libby Biason, director of corporate sponsorships with House of Blues Entertainment.

Panelists for a discussion on the role of new media in the sponsorship marketing mix will be: Monique Giroux, director, national sponsorships & branch governance with CIBC; Derek Colfer, managing director of strategy with Jambo Mobile; and Bill Jones, marketing director with SBC Media and XP of the Wakestock Festival. Mike Giamprini, EVP/MD of OgilvyAction, will be moderator.

www.sponsorshipmarketing.ca/events