At the 48th annual Clio Awards ceremony in Miami late last week, Vancouver’s Rethink agency took gold in the Innovative Media category. The ‘Shelf’ campaign that copped a gold Clio was an interactive awareness initiative during the Vancouver Sculpture Biennale last November. CDs Chris Staples and Ian Grais created a community art project with highly tactile installations of 1,000 vacuum-formed shelves upon which they placed objects they invited the public to steal and replace with other things. In the same category, Rethink also won a silver and a bronze for its ‘Talking Transit Shelters’ campaign for Solo Mobile.

Ogilvy & Mather Toronto’s much-lauded ‘Evolution’ spot for Unilever’s Dove won a silver Clio – according to media reports, amid heated debate about whether it should have taken a Best of Show award. O&M also walked away with two awards in the poster competition for Hot Wheels.

A complete list of winners is available at: www.clioawards.com.