ICA Leadership Forum
May 24
Toronto
‘FutureFlash’ is the theme of the Institute of Communications & Advertising’s inaugural Leadership Forum. Aimed at examining the most important and relevant issues facing the marketing industry today, the event will feature an array of reps from top agencies.
In a session called ‘New Agency Models for Tomorrow,’ IPA chief Hamish Pringle will showcase the latest in UK agency learning from the groundbreaking report The Future of Ad Agencies: A 10 Year Perspective. Another session, titled ‘What Clients Really Want and Need,’ will feature Peter Kim, of Forrester; while ‘Coming to Terms with ROI’ will be led by the authors of the upcoming Vulcans, Earthlings and Marketing, David Rutherford (formerly with P&G) and Jonathan Knowles (long-time Editor of the Cassies).
A round table discussion will include Jean-Francois Bouchard of Sid Lee; Ted Boyd, of 58Ninety; Bill Durnan of Cossette; Dawna Henderson of Henderson Bas; Taxi’s Paul Lavoie; Noel O’Dea of Target; Frank Palmer of DDB; Geoffrey Roche of Lowe Roche; Rethink’s Chris Staples; and Nancy Vonk of O&M.
