Fully two million Canadians (7%) used an RV (recreational vehicle) or a camper as accommodation while on vacation in the last three years. Here’s some key info about them.
• RV and camper users are 50% more likely than average Canadians to have one or more children in the household between 7 and 11 years old.
• Residents of the Prairies are twice as likely as average Canadians to have used an RV or camper.
• RV and camper users are 50% more likely than average Canadians to drive a Ford.
• RV and camper users are twice as likely as average Canadians to have four or more cups of regular coffee per day.
• This group likes to travel. They are 3 times more likely than average Canadians to have travelled to PEI during the summer in the last 3 years and 3.5 times as likely to have travelled to Banff.
• The top 3 media by yesterday exposure for RV and camper users are radio (83%), TV (82%), and Internet (57%).
• Looking at weekly radio reach, the top three formats for RV and camper users are Adult Contemporary (30%), News/Talk (30%), and Country (27%).
• The top three television program types watched in an average week by RV and camper users are Movies (60%), News/Current Affairs programs (58%), and Suspense/Crime dramas (45%).
Source: BBM RTS Canada, Fall ’06, Individuals 12+. The preceding information is from BBM RTS, a syndicated consumer-media survey of over 64,000 Canadians, conducted twice a year by BBM Analytics. For more information, contact Andrew Currie of BBM Analytics: acurrie@bbmanalytics.ca.
