TV drives the media spend in the petroleum category, accounting for almost three-quarters of all the dollars. Meanwhile, dailies and radio pick up sizeable chunks in second and third spots, ahead of print media.
Total National Media Spend – Q2 – Petroleum – Oil and Gas
| Q2 2003 | Q2 2004 | Q2 2005 | Q2 2006 | |
| Total | $6,801,518 | 5,676,702 | 9,321,926 | 10,856,525 |
National Q2 2006 Total Spend by Medium
2006
| Dailies | $1,249,118 | (11.5%) |
| Magazines: | $483,408 | (4.5%) |
| Out of Home: | $236,351 | (2.2%) |
| Radio: | $1,050,066 | (9.7%) |
| Total TV: | $7,837,582 | (72.2%) |
National Q2 2006 – Top 5 Spenders – Petroleum – Oil and Gas
1) Royal Dutch/Shell Group of Cos. – Shell Gasoline – (Automotive fuel)
2) Royal Dutch/Shell Group of Cos – Shell Canada Image – (Oil company, image)
3) J.D. Irving Ltd. – Irving Oil Image – (Oil company, image)
4) Pennzoil-Quaker State Company – Pennzoil Platinum Motor Oil – (Oil, grease, lubricants, additive, automotive)
5) Pennzoil-Quaker State Company – Quaker State Q Motor Oil – (Oil, grease, lubricants, additive, automotive)
The preceding data is from the Nielsen Media Research, AdExpenditures. For more information, contact Anita Boyle Evans, Anita.Boyleevans@nielsen.com.
