Montreal-based Media Experts has named Robyn Brooking director of its Direct Response (DR) media group. The media vet spent several years working in direct response at PHD Canada before launching her own practice in 2005. ‘Once I met the folks at Media Experts,’ she explains, ‘I knew we could do so much more together. DR is not only a mover of product; it is also a mapping tool for target validation and media efficiency – two critical components for any advertiser.’

Brooking adds that her new agency colleagues ‘are serious about data mapping’s ability to optimize media spending. They had already invested in the right tools to make overnight DR reporting a reality. I couldn’t wait to start contributing with custom data reports that tell great marketing stories and point the way for future media activity.’