While overall spending on pet-related advertising climbed from $8,203,733 to $14,215,619 between 2005 and 2006, television was by far the medium of choice.
This category includes canned and packaged cat and dog food, biscuits and other treats for both animal species, pet care products, stores, services and manufacturers.
| Pets | |||
| Top Five Spenders – Period Q4 2006 | |||
| (October – December) | Total Media | ||
| Class | Company | Brand | ($) |
| Dog Biscuits & Treats | Effem Foods Ltd | Pedigree Dentabone Dog Treats | 1 |
| Cat Treats | Effem Foods Ltd | Whiskas Temptations Treats for Cats | 2 |
| Dog Biscuits & Treats | Effem Foods Ltd | Pedigree Jumbone Snacks for Dogs | 3 |
| Dog Food: Package | Effem Foods Ltd | Pedigree Healthy Vitality Dog Food Dry | 4 |
| Dog Food: Package | Nestle SE | Purina Dog Chow Dry | 5 |
| Pets | ||||
| Period Q4-Total Spending | ||||
| (October – December) | ||||
| Class | 2003 | 2004 | 2005 | 2006 |
| ($) | ($) | ($) | ($) | |
| TOTAL | 7,185,427 | 6,770,058 | 8,203,733 | 14,215,619 |
| Period Q4-Total by Medium | ||
| (October – December) | 2006 | |
| ($) | (%) | |
| Daily Newspaper | 1,360,364 | 9.6% |
| Magazine | 2,110,082 | 14.8% |
| Out of Home | 12,266 | 0.1% |
| Radio (Toronto/Vancouver focus) | 620,639 | 4.4% |
| Total TV | 10,112,268 | 71.1% |
| Total Media | 14,215,619 | 100.0% |
| Source: The Nielsen Company, Nielsen Media Research | ||
