This year strategy revised the process for its longstanding Media Agency of the Year competiton to more closely mirror strategy‘s Agency of the Year (AOY) process, by adding a shortlist and case-adjudication stage.
This time around, in addition to nominating Media Director of the Year and voting on the Next Media Star, media sellers across Canada also nominated top-performing media agencies. Those with the most votes were invited to submit three cases to be judged AOY-style – an overall score for the creativity, strategy and impact of a body of work – by a jury comprised of marketers, media sellers, media directors, and educators. Here’s the shortlist:
Carat
Cossette
Genesis Vizeum
M2 Universal
MediaCom
Mediaedge:cia
Media Experts
Mindshare
OMD
Starcom MediaVest Group
Touche!PHD/PHD
Zenith Optimedia
And here’s the first MAOY jury:
Susan Bowman, SVP marketing, Thomas Cook / Sunquest
Catherine Bridgman, Senior VP Marketing Ventures, CanWest MediaWorks
David Cairns, head of media, Dentsu
Judy Davey, VP marketing assets, Molson
Laura Gaggi, president, Gaggi Media
Karen Lee, senior media manager, Coca-Cola
Anne Maclean, media and communications manager, P&G Quebec
Jeff Marchand, principal, Priority:Media
Frederic Rondeau, media director, Bos Montreal
Andrew Saunders, VP advertising and sales, Globe and Mail
Nandini Sethuraman, VP private label/brand strategy, Spencer’s, India
Paula Tillman-Peirce, professor, advertising, Sheridan College School of Business
The MAOY awards will be announced at strategy‘s Agency of the Year show on October 30th, in Toronto. The AOY shortlist, which is based on a survey of 50+ marketers and agency folks from across the country, is comprised of 14 agencies this year:
BBDO
Bensimon Byrne
Cossette
DDB
Dentsu
John St.
Leo Burnett
Lowe Roche
Ogilvy
Rethink
Taxi
TBWA
Sid Lee
Zig
The 2008 AOY judging panel is comprised of the following marketers and agency execs:
Rob Assimakopoulos, VP marketing, CFL
Genevieve Dion, director of communications, Bombardier Transportation
Sloan Dinning, director, brand and marketing communications, Vancity
Patrick Doyle, CD, Trigger
Lidia Hardwicke, VP media director, DraftFCB
Tony Matta, VP marketing, Frito Lay Canada
Donna McCarthy, partner, Dory Advertising
Zak Mroueh, CCO, Zulu Alpha Kilo
Gaetan Namouric, CD, Bleublancrouge
John Owens, VP marketing, ING Direct USA
Catherine Riggins, director of marketing communications, Canada Post
Martin Shewchuk, EVP/ECD, JWT
The winners of the third annual B!G Awards, which recognize the achievements of ad agencies in areas above and beyond advertising for their big clients, will also be announced at the strategy Agency of the Year gala. The B!G judges this year are:
Salah Bashir, president, Cineplex Media
Sylvie Bourget, VP marketing, Aeroplan
Nancy Cardinal, VP marketing, LCBO
Brent Nelsen, director of planning, Leo Burnett
Ravi Nookala, VP marketing, Sony Canada
Alvin Wasserman, president, Wasserman + Partners
