Just as layoff news at Canwest breaks, one of the company’s national account execs is joining the client leadership team at MediaVest Group. As the new VP, group media director, Anna Wells will lead MediaVest’s Kraft accounts, and will serve the firm’s growing integrated marketing initiatives and media sales strategies.

Wells brings broadcast brand integration expertise to the table from her past three years at Canwest, where she transitioned from the Integrated Marketing Initiatives Group at Alliance Atlantis to the new Marketing Ventures group at Canwest Global Communications, where she played a leading role.

Wells’ past experience also includes 13 years at the CBC, focusing on national sports and the Olympics, and sales account management at Maple Leaf Sports and Entertainment, where she helped launch a sales group for the then-new broadcast division, including Leafs TV and Raptors NBA TV.