After a rigorous and competitive RFP process, PHD Canada has been awarded the VIA Rail Canada account.
The mandate, which starts immediately, includes strategic planning, media planning and buying for all VIA Rail activities in Canada for the next five years. Touche PHD, the Montreal office of PHD, will manage the assignment.
In a release to MiC, Alain Desormiers, president of Touché!PHD, describes VIA Rail as having ‘many stimulating business challenges representing a transportation solution’ and notes that it is ‘well adapted’ to current environmental challenges.
PHD Canada is the Toronto office of the PHD network, part of Omnicom Media Group (OMG).
