CTVglobemedia’s Globe and Mail is setting sail with in-paper, online, radio and out-of-home advertising in Toronto and Vancouver this month to promote a new contest.
Offering a chance to win two weeks of travel aboard its custom Mediterranean Odyssey cruise, the ‘Globe Sail Away Contest,’ running through May 3, offers winners a $25,000 package (including flight, food, and accommodation for two on Regent’s Seven Seas Navigator) for a 14-day tour of the Mediterranean, including exclusive excursions, events and activities planned specifically for the Globe.
Contestants must piece together a puzzle to reveal one of the many cruise destinations, from the Ephesus ruins in Turkey to the Vatican in Rome. Each of the six weeks features a different puzzle, for a total of 36 chances to win.
Hosted by Globe publisher Phillip Crawley and editor-in-chief Edward Greenspon, the itinerary features customized excursions to historic sites led by the Globe‘s architecture critic Lisa Rochon and London correspondent Elizabeth Renzetti, and other Globe award-winning photojournalists, writers and editorial staff. Food demonstrations and tastings with renowned chefs, including the Globe‘s food columnist Lucy Waverman and wine columnist Beppi Crosariol are also part of the itinerary. Guests will get ‘behind-the-news’ opportunities to meet and talk with columnists and writers like Christie Blatchford, Ian Brown and Eric Reguly through daily intimate ‘Insider Breakfasts’ and editorial forums with the Globe’ editorial staff.
Media buys to promote the contest were handled by Gaggi Media.
