The annual Gutenberg Media Grab opens next Monday with premium ad space in leading magazines, newspapers, outdoor, and now digital media at 65% off the rate card value.
With promotional media partners strategy, Pubzone.com, Masthead.ca, and Marketing, the online spree includes ad space in Chatelaine, Canadian Business, Vancouver Sun and Ottawa Citizen. Astral Media and Eco-Media Direct have also donated ad space to the Grab.
‘What makes our sale unique is that it is a media sale, not an auction,’ explains Rina Khosla, director of marketing and partnerships at ABC Canada Literacy Foundation. ‘You just have to be the first one to grab the ad space.’
The sale starts at 9 am on Apr. 27 and ad buyers can register to buy space here.
The ABC Canada fundraiser, now in its ninth year, is the org’s largest initiative.
