Next Monday, country music lifestyle net CMT Canada launches two docu-series targeting the female 25-to-54 demo.
Starting with two back-to-back eps at 7 pm ET on Monday, May 25, the 14-part half-hour series Texas Cheer Moms follows the lives of pom-pom queens at Waco, Texas’s Midway High School through their mother’s eyes, as the ultra-competitive cheerleading squads cope with a new coach and setbacks.
Also premiering with two back-to-back eps on Saturday, May 30, at 9 pm ET, the life of country music icon Tanya Tucker unfolds with 26 half-hour eps of Tuckerville. The series follows the star, now a rocking biz woman, as she continues to perform for fans on the road while balancing motherhood.
Available in over 9.5 million homes in the country, CMT (which attracts the highest percentage of moms of any other non-kid network) has on-air billboard and promo spot avails online on the station’s website.
