Susan Arthur has just been appointed as Score Media’s new VP marketing and brand strategy. Arthur tells MiC that some of her immediate plans include developing a promotional strategy across all The Score distribution platforms and sales support through the creation of multi-platform, grassroots and event marketing opps, which will offer advertisers integration and co-branding. She also plans to inject a more disciplined approach to consumer and trade marketing ‘in a non-traditional way.’
‘We’ve added a team leader who is well recognized for her creativity and innovative thinking and we could not be more excited about the impact she will have on our company,’ John Levy, chairman and CEO, Score Media says in a release.
Arthur’s previous roles include working in content integration at Toronto-based Insight Productions and as marketing head at CHUM overseeing the evolution of the MuchMusic brand.
