Toronto-based Canadian Controlled Media Communications (CCMC) has signed a deal with the PGA Tour to become the first official Canadian sales partner for the golf association’s website, PGATour.com.

The site is the go-to destination for scores, stats, rankings, profiles and anything else to do with professional golf, and is not to be mistaken for PGA.com, the industry site for US golf pros and golf course operators.

Ad opps for the site’s Canadian inventory include traditional big box, leaderboard and skyscraper ad positions, and the site is open to media strategies such as road blocking, channel advertising and custom executions, CCMC spokesperson Chris Ramey tells MiC. Since the site reaches such a geographically diverse audience, there are geo-targeted ad opps available as well, he says.

According to ComScore, PGATour.com attracts an average of 325,000 unique visitors a month, most of whom are relatively affluent (household income over $90,000) and male (77%), Ramey explains. Over 80% of its visitors visit the site at least once a week, he adds.

CCMC also owns ScoreGolf.com and handles sales and sponsorships for MikeWeir.com and the Canadian Hockey League website.