The Score has added some firepower to its sales team lineup this morning with the arrival of Gino Di Giulio as senior national sales representative.

Di Giulio, who starts his new gig today, is coming off of 16 years with PHD Canada, where his last position was group media manager, working with Honda, Quiznos and Enterprise Rent-a-Car. He’s a graduate of the Humber College advertising media sales program.

At The Score, Di Giulio will work as a senior member of the media sales team to help define, manage and execute sales and media strategies, including TV, promotions, online, new media advertising and interactive media, Sharon Lassman, director, communications, The Score, tells MiC.