Teletoon Retro reaches out

The cartoon channel is asking viewers which classic characters deserve to be the inaugural inductees into the hall of fame.

Of all the cartoon characters you grew up with, which five would you nominate for induction into the cartoon hall of fame?

That’s the question Teletoon Retro is asking as part of its awareness campaign currently running across print, TV, radio and online.

The ads are pushing to the channel’s website, where the voting takes place. Voters are entered for a chance to win a trip for four to see Bugs Bunny at the Symphony in one of several North American cities. They also have the option of sharing their votes via social media sites, or voting on the channel’s new Facebook page.

Ads are running on TV on Teletoon and Teletoon Retro, targeting 18- to 34-year-olds during the ‘Teletoon at Night’ block, as well as children throughout the day. On radio, the channel is advertising on family stations and a two-pronged online media buy is targeting six- to 11-year-olds and 18- to 34-year-olds. Print ads will be running in Today’s Parent, The Magazine and Metro across the country.

The social media campaign was handled by Tribal DDB’s Toronto office and includes search buys and the launch of the Facebook page. The media buy and creative were done in-house.

Teletoon Retro launched in 2007 and always had two target demographics. This campaign is attempting to reach that co-view audience of new viewers and nostalgic viewers, Karen Touma, director, marketing, Teletoon, tells MiC.

‘As we were thinking about the kind of campaign we should or could develop,’ she says, ‘it was really about letting people know about the depth of the programming at Teletoon Retro and showcasing the characters we have on the network, so we thought a great, fun, engaging and interactive way to do that is polling people, asking who are their favourite characters.’

Voting closes on Dec. 6, and the five cartoon characters with the most votes will be the inaugural inductees into the hall and each will be featured in a 24-hour programming marathon between Christmas and New Year’s.