MediaCom Canada has announced Travis St. Denis is joining the agency in the newly created role of director of engagement planning.

St. Denis comes to the agency from SapientNitro, where he worked as a marketing strategy and analysis manager for clients including Powerade and Chrysler. He also works as a part-time instructor at Centennial College, teaching interactive marketing. He has also previously worked as media supervisor at MEC Canada where he was recognized by strategy magazine in 2009.

In the new role at MediaCom Canada, St. Denis will report to VP of strategy Mike Power, and work closely with the insights and communications planning teams to help clients define how their brands should behave across concurrent channels, according to a company release.