Coco Rocha has been named as the host of Canada’s Best Beauty Talent, a six-part series set to launch online following the televised broadcasts of Canada’s Got Talent.

The show was created with ZenithOptimedia as an alternative to L’Oréal Canada jumping on as a sponsor of the reality talent series, Marie-Josée Lamothe, VP and chief marketing and corporate communications officer, L’Oréal Canada, told MiC when the show was announced last month.

Canadian model Rocha will also star in a new global multi-platform campaign for L’Oréal Paris Superior Preference Haircolor launching in Canada this fall, according to a L’Oréal release.