Beauty Supply Outlet taps Tag

The media co will handle strategy, planning and purchasing for the Regis Corporation brand.

Regis Corporation brand the Beauty Supply Outlet has announced it has named GTA-based Tag to handle its media services.

Tag was awarded the business after a competitive review and is working to release the first campaign for the Beauty Supply Outlet in September of this year.

“We look forward to working with BSO on a number of fronts, insights, strategy and engagement opportunities, to strengthen the brand.” Said Matt Orlando, president, Tag, in a release. “BSO has immense brand equity in the category and has a strong franchise group to support all brand efforts. Our goal is to leverage that and push the brand forward.”