Weren’t able to attend yesterday’s AToMiC conference at the Kool Haus? Fear not, we’ve got you covered. Strategy caught up with some presenters after their chats for a 60-second recap of their talk.

First up, Donald Chesnut, chief experience officer at Sapient Nitro, chatted about bridging the gap between the physical and digital world, and new technologies that will propel that forward.

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After lunch, we caught up with Kevin Keane, co-founder of Brainsights, who discussed why creatives and math folk should learn to get along.

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Finally, capping off the day, PJ Pereira, CCO and co-founder of Pereira & O’Dell, answered the question, “What if advertising were invented today?”

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Read the full day’s recap here.

Videography and editing by Jennifer Horn