MediaCom Canada has won the Sony Mobile account, officially starting work with the client at the end of July.

“We are delighted to be working with Sony Mobile. Mobile handsets and tablets are competitive categories. We see big opportunities for Sony Mobile to do things differently to grow market share,” said Jamie Edwards, CEO, MediaCom Canada, in the release.

A previous version of this story mentioned that PHD was the incumbent agency for Sony Mobile. Media in Canada regrets the error.