Ad spend expectations remain stable: report

ZenithOptimedia has released its latest forecast, the first since June 2012 that has not been downgraded from its earlier reports.

ZenithOptimedia has released its latest global ad expenditure report, predicting spend will remain stable at 3.5% for 2013, the same growth rate the company forecasted in June of this year, marking the first time since mid-2012 that the report has not been downgraded from original expectations.

Globally, ZO predicts growth will increase in 2014 and 2015, at 5.1% and 5.9%, respectively. This, according to the report, is due to the European market getting healthier and taking the brakes off global growth.

Canada is forecasted to remain in its #9 spot on the global top ten ad market list, with $11.4 billion in 2012. Ad spend in the country is forecasted to grow to $12.8 billion for 2015.

Internet remains the fastest growing medium, predicted to grow 16% per year from 2013 to 2015. Display is the fastest growing sub-category for the medium, with 20% annual growth, thanks in part to the rapid rise of online video and social media advertising, which are growing at rates of 25% and 33% per year respectively.