Four major Canadian brands are set to sponsor 24/7 Red Wings/Maple Leafs: Road to the NHL Winter Classic, a collaboration between Rogers Media, the NHL and HBO.

Molson Canadian, Tim Hortons, Recharge with Milk and Ford F-150 signed sponsorship agreements that will see their brands marketed on Rogers Media’s TV, radio, digital, mobile and print platforms.

The sponsorship deals come as Sportsnet gets set to air a four-part documentary series, 24/7 Red Wings/Maple Leafs: Road to the NHL Winter Classic, on Dec. 15, 2014.

That’s a day after HBO debuts the latest installment of its 24/7 franchise with the NHL, which Rogers Media has acquired for the Canadian market.

From Playback Daily