Articles Tagged ‘Sportsnet’

Sportsnet and EA Sports team up on branded content series
It’s the first time EA Sports has worked with the network in an effort to promote its new game.

The Raptors keep breaking records
Despite playing an afternoon match, the Raptors pulled in their biggest audience for a first-round Playoff game ever.

Sportsnet, TSN usher in the Raptors return
Coach Nick Nurse has said he enjoys afternoon games. Hopefully fans will as well, as most broadcasts will take place mid-day.

The die is cast: Playoffs round one schedule is finalized
Three Canadian teams are still in it to win it.

Ram, Canadian Tire partner with Sportsnet for fantasy hockey
No fans in the stands? No problem, say two major brands.

Sportsnet, TSN prepare to usher back in NHL, MLB and NBA
The shortened season will mean up to a half-dozen games in one day at the busiest times.

The NHL reveals its content plans going forward
Social content, classic games and e-sports are all part of the league’s programming strategy.

Could another Raptors run give TV a shot in the arm?
TSN and Sportsnet have found a temporary solution to fill 24 nights of primetime slots. Is it enough?

Women’s game drives gains for All-Star Weekend
Aside from being the first Weekend to feature a women’s game (which helped lift the Skills Comp by 20%), the event also featured unique ad placements.

ICYMI: CBC switches up The National, Uber hires new global head of media
Plus, Sportsnet ratings increase at midseason and Now Magazine ups editorial staff following Media Central acquisition.

Sportsnet, Loblaw’s spread halftime cheer
Raps superstar Serge Ibaka will host a special dinner in lieu of commercials on the big Christmas Day game.

Wiser’s takes over Sportsnet’s morning show
In the third iteration of the Alumni Whisky Series, the Corby brand will take to the radio airwaves to tell the stories of some of Canada’s favourite hockey stars.