Articles Tagged ‘Sportsnet’

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Women’s game drives gains for All-Star Weekend

Aside from being the first Weekend to feature a women’s game (which helped lift the Skills Comp by 20%), the event also featured unique ad placements.

TheNational

ICYMI: CBC switches up The National, Uber hires new global head of media

Plus, Sportsnet ratings increase at midseason and Now Magazine ups editorial staff following Media Central acquisition.

Loblaws

Sportsnet, Loblaw’s spread halftime cheer

Raps superstar Serge Ibaka will host a special dinner in lieu of commercials on the big Christmas Day game.

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Sour Grapes: Don Cherry, diversity and the future of hockey

Buyers and analysts weigh in on the changing landscape of the sport following the controversial personality’s firing from Sportsnet.

Corby Spirit and Wine Communications-J-P- Wiser-s goes back-to-b

Wiser’s takes over Sportsnet’s morning show

In the third iteration of the Alumni Whisky Series, the Corby brand will take to the radio airwaves to tell the stories of some of Canada’s favourite hockey stars.

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Ice Surfing returns with Budweiser, adds Wendy’s and Movember

The Sportsnet Twitter series predicts three times as many sponsors within the next month.

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Sportsnet, TSN finalize regional hockey schedules

The two networks will split coverage for most of Canada’s teams – but after a big year for basketball and tennis, other sports are nipping at hockey’s skates.

ICYMI

ICYMI: Sportsnet changes it up, Videotron launches IPTV service

Plus, Twitter tells Canadians what hashtags they favour most and OUTtv teams up with Vice to for a makeover series with the trans community.

#TwitterFronts entrance

TwitterFronts ’19: Sportsnet, Universal Music innovate

Platform expands on innovative, interactive video content tailored to conversations the audience brings to the medium.

sportsnetNOW

ICYMI: Sportsnet adds OTT day pass, Canada’s Worst Driver cancelled

Plus, CBC digs beyond business headlines in new radio show produced out of Calgary.

Live Lead In

Visa and Sportsnet pair on live lead-in ad unit

The recent ad unit integrates actual live gameplay with the made-in-Canada creative.

Kawhi

Raptors post another kind of historic victory

Kawhi Leonard’s series-winning shot was, in every sense, peak basketball.

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Canadian NHL teams bring the ratings for round one

Homegrown teams have since been eliminated, but not before drawing in big numbers.

NBA Winners' Corner presented by OLG 2

NBA hits a viewer and sponsorship high in Canada

New Canada-specific deals include Bell, Molson-Coors and OLG.

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Sportsnet, APTN make hockey history

The upcoming Plains Cree-language broadcast is part of a larger push by the sports media brand to be more inclusive.