GroupM agency Maxus has hired Lori Greene to the new role of content director for North America.

Greene will be responsible for finding ways for content to bring the agency’s client communications strategies to life, according to a release.

Prior to joining Maxus, Greene worked most recently as a senior-level consultant to organizations like Time Inc. Content Solutions and Columbia University. Prior to that she was the senior VP of digital media and content for HSM Global, according to a release.

Greene will report to Mark Egan, chief strategy officer of Maxus North America in the new role and joins the agency immediately.