RDS, which is currently riding a ratings high thanks to the Montreal Canadiens’ playoff push, has announced the addition of a new sales director for English Canada and the US, with Mark Anthony Di Cio joining the team in the role.

Di Cio will start with Bell Media’s RDS team on June 2, coming from his most recent role of senior account executive at Telelatino Network, a job he has had for nearly 10 years. Prior to working at Telelatino, Di Cio worked at TSN as an inside sales representative.