Articles Tagged ‘Bell Media’
How iHeartRadio is keeping fan engagement alive (with help from brands)
iHeart to Heart was conceived to fill the gap left without concerts, festivals and meet-and-greets.
BCE revenue down 9%, media segment down 31%
Advertising activity was soft across the board, from TV and radio to digital and OOH.
Our first glimpse at the return of sports: Numeris
Plus, World of Dance leaped over AGT in the ratings for the first time.
AGT is back and the top five shows some improvement: Numeris
Viewers overall showed more enthusiasm for TV, particularly unscripted, this week.
Agents of SHIELD is on top, but no programs crack one million: Numeris
Meanwhile, in Toronto, the return of Formula One brought some viewers, but other markets gravitated toward reruns or unscripted shows.
Sportsnet, TSN prepare to usher back in NHL, MLB and NBA
The shortened season will mean up to a half-dozen games in one day at the busiest times.
More sports back this weekend as F1 returns to TSN
The coverage will be multi-platform and include French-language coverage on RDS.
Major League Soccer is back (and so are brands)
TSN will broadcast 54 matches between July and August.
Four sponsors sashay into Drag Race Canada
The Crave original will include sponsored prizes and extended online series.
Bell Media adds linear attribution to SAM buying system
The change will allow SAM to become a broader 360-degree tool.
CTV locks in fall schedule
In addition to new pick ups such as B Positive and Supermarket Sweep, the network confirmed that Jann‘s sophomore season will debut this fall.
Broadcasters join forces on advanced audience segments
The new initiative will allow advertisers to plan targeted campaigns with granular segments that translate across every broadcaster.
Dove takes Pride in scripted content series on Crave
The original series will be accompanied by digital content on Bell Media’s properties, OOH assets and more.
Desjardins strikes a “media-heavy” partnership to lift spirits
The “Send A Virtual Solo” initiative stages a virtual takeover of Bell Media properties.
Bell Media looks ahead to summer on CTV and TSN
Some sports, such as PGA Tour golf and NASCAR, will return to airwaves, albeit without live audiences.
