Articles Tagged ‘Bell Media’

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People Moves: Bell makes another round of layoffs

Plus, Lynn Chambers joins Twenty-Two Media and Pratico Media adds to its strategy team.

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BCE recovery continues on back of ad growth

While the fourth wave hampered radio and OOH, the return of regularity to TV schedules has the company tracking ahead of 2019.

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Bell’s DSP goes live

In addition to giving advertisers access to premium inventory, the platform is also the first time the company is making first-party audience data directly accessible to advertisers.

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ICYMI: Boardroom drama continues at Rogers

Plus, TSN brings its 5G viewing experience to Raptors broadcasts and Torstar’s iPolitics teams with Mainstreet Research.

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Big brands sign on for season two of Canada’s Drag Race

Shoppers Drug Mart, Coca-Cola, Neutrogena and Fido are among those taking a content-focused approach to integration.

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ICYMI: Bell launches Let’s Talk podcast

Plus, Media Pulse strikes partnership to create CTV formats and a new group is formed to cover 70% of community arena advertising.

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TSN, Sportsnet announce Raptors schedules

Intuit joins the ranks of Tangerine, Toyota and Burger King as a broadcast sponsor.

Kruger Products L-P--Canada-s Unique Cashmere Collection to Host

Cashmere to debut its fashion collection on CTV

Kruger’s flagship CSR program moves to broadcast after last year’s virtual pivot.

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Bell Media develops social opps for back-to-school and holiday shopping

It’s looking to leverage Twitter Spaces as a way to mention products through live audio conversations with its show hosts.

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Media operating revenue jumps at BCE

The company reported a 30% spike driven by increased advertiser spending, as well as gains from Noovo, more Crave subscribers and a record-setting sports broadcast.

Bell Media-Canadian Radio Broadcasters Join Together to Amplify

Over 400 radio stations collaborate for A Day to Listen

The partnership harnesses the power of radio to recognize National Indigenous History Month and enact change.

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Upfronts ’21: Bell Media is all-in on AVOD

The broadcaster announces new AVOD ad units, the Bell Marketing Platform, and the inaugural IDEA competition winner that will receive $1 million-worth of free media.